The idea was not to make a huge business, because the bigger you get, the more restraints I thought I might get. Number one was to do what I set out to do: make new and interesting things within the size of the business that is possible to do without restraints. The second goal was to do the business in order to achieve the first goal. That's what many people don't understand.
Rei KawakuboIt was also never wanting to be part of any group or movement or anything that was the done thing. I hated organization. When you have a group, you have a leader who is going to put down the rest of the group.
Rei KawakuboI don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else
Rei KawakuboI haven't yet made clothes that I have been totally satisfied with, and maybe I never will.
Rei KawakuboThe more people that are afraid when they see new creation, the happier I am. I think the media has some responsibility to bear for people becoming more conservative. Many parts of the media have created the situation where uninteresting fashion can thrive.
Rei Kawakubo