There's always a pattern in order to make a thing, but the starting point must be something I've never seen before. It's not two-dimensional, but it's like a sample. I work with patterns like a sculptor. I try to get [the team] not to work on a body, [but] to work on a free space, on a table. The work is basically on flat surfaces.
Rei KawakuboFor me, creation can only come out of a certain kind of unhappiness. They say in Japan, this thing like the hungry spirit - the hungry mind - is what gets you going forward.
Rei KawakuboI don't feel too excited about fashion today People just want cheap fast clothes and are happy to look like everyone else
Rei KawakuboI am kind of like the guide, the leader of this discussion. It could be from me, it could be from other people, it could be a mixture. It's a real sort of guild. I lead it and direct it and inspire it.
Rei KawakuboIf I do something I think is new, it will be misunderstood, but if people like it, I will be disappointed because I haven't pushed them enough. The more people hate it, maybe the newer it is. Because the fundamental human problem is that people are afraid of change. The place I am always looking for-because in order to keep the business I need to make a little compromise between my values and customers' values-is the place where I make something that could almost-but not quite-be understood by everyone.
Rei Kawakubo