Because in our boom times, everything is growing, usually, you know, the kind of things that come to mind are Wild, Wild, West, or land grabs, you know, these sorts of things, in order to make something, you know, kind of to grow into the future and to get all the growth that you need to have. So you tend to hire a lot because you're running fast to the future.

When you think about being contrarian, you have to think about - how is it that smart people will disagree with me, disagree with me ...from a position of intelligence, and there is something that I know that they don't know, that will actually in fact play out to be true.

The challenge when you think about product distribution is: how are you competing for potential customers or potential members time?

I think we realized the depth of frustration through the current political process. So we said, "OK, we know there's a serious problem here, we know we need to work on it," and now it's "Oh, we need to work on it a lot faster."

The key thing for all businesses, and especially of course technology businesses or businesses that employ technology as a key kind of strategic advantage, is you always have to be investing in the future.

Now, in economic crises times, the kind of things you're looking at is it's generally harder to get capital, revenue growth may be more, revenue lines may be unstable or growth may be less easy to predict that you're going to get to. And so what you do is you take a certain conservative approach of when, as all entrepreneurs should do, you plan for both good luck and bad luck, you put extra time on, "Okay, if I have bad luck, what do I do about that?"

Social networks do best when they tap into one of the seven deadly sins. Facebook is ego. Zynga is sloth. LinkedIn is greed.