The first set of questions to ask yourself when you're doing cost cutting is relatively straightforward, which is, you know, can you use the necessity of cost cutting as an opportunity to do pruning or trimming for projects that aren't being as successful? But, you know, frequently those are the easy ones. I mean, there's always some kind of social costs internal to the company, but that's the easy way of looking at the future.
Reid HoffmanCompanies hire a lot during boom times because they're trying to adequately accelerate into the future.
Reid HoffmanWhat is an entrepreneur? Someone who jumps off a cliff and builds a plane on the way down.
Reid HoffmanIn crisis times, it's actually not more difficult to motivate your staff, because everyone gets much more focused on how they control their own economic destiny. So, what you do is you have clear communication, which is always a good leadership technique, and you talk about how you can build something good and strong in the future, and how you can work together in order to do that.
Reid Hoffman