There are essentially two possibilities. One is to be, shall we say, an average architect and do the same thing everywhere. The other is to let yourself be inspired and even changed by the unique qualities of the place where you're building. We always try to take the second approach.
Rem KoolhaasWe say we want to create beauty, identity, quality, singularity. And yet, maybe in truth these cities that we have are desired. Maybe their very characterlessness provides the best context for living.
Rem KoolhaasThe areas of consensus shift unbelievably fast; the bubbles of certainty are constantly exploding.
Rem KoolhaasThe people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.
Rem Koolhaas