Prada is extremely directed in terms of communicating what they like and what they don't like. That is actually extremely pleasant because it clarifies very easily what you can do and what you need to do.

You need to look at inequality as a typical condition of modern society.

The work in S, M, L, XL was almost suicidal. It required so much effort that our office almost went bankrupt.

The people from the suburbs are bringing along their suburban values: cleanliness, orderliness, safety - dullness, in other words. As a result, urban areas are being hollowed out. Just look at Times Square in New York. No more sex shops, no drugs, no homeless people. The area is clinically clean and incredibly dull.

When shopping was still connected to the street it was also an intensification and articulation of the street. Now it has become utterly independent - contained, controlled, surveyed.

Architecture is a hazardous mixture of omnipotence and impotence. It is by definition a c h a o t i c a d v e n t u r e... In other words, the utopian enterprise.

If you have this reputation you can sit back and endure it, or you can try to do things with it.