One of the greatest gains of capitalism is that even the proletarian slave feels like a master. He believes he has the power to change his life. We are propelled by the ideology of the self-made man: we work more, we consume more and in the end we consume ourselves. The consequences are burnout, bulimia and other lifestyle diseases.
Renata SaleclSigmund Freud already discovered that suffering gives us pleasure - in a strange masochistic way. The tyranny of choice exploits that weakness. Consumer culture exhausts us. We suffer. We destroy ourselves. And we just can't stop.
Renata SaleclI don't criticize political or electoral freedom, but capitalism's perversion of the concept: the illusion that I hold the power over my own life.
Renata SaleclWe aren't really the victims. After all, we created the system ourselves and as long as we keep consuming, it will continue to exist. Ultimately, capitalism only mirrors human nature.
Renata Salecl