Ricardo Nunes Quotes

In Brazil, even inside the same city, people from different parts dress differently. Sao Paulo, for example, is more connected to global trends and urban movements. Rio de Janeiro is more influenced by the beach, and has a sort of Cali vibe with the way people dress. Porto Alegre down in the south has a hard winter, so people have to dress to face the cold days.

Personally I don't like labels: Brazil is huge and each part has its own specifics. Of course the climate influences how people dress, but even climate can be completely different in different parts of the country here. Like any other part of the world, jeans, T-shirt and sneakers are the uniform for kids in the big cities. As the streetwear scene evolves, people get more connected to global brands, thanks to Internet.

Brasil used to have - and still has, in some ways - a strong culture of showing off. And that's not only in sneakers and streetwear. People like to show how much their sneakers cost, usually by rocking performance models with visible technology, like Nike Shox, adidas Springblade and ASICS Noosa. It's like a status symbol for someone that wants to show to the world they "succeeded in life," no matter how rich they actually are.