It is not socialist, as some of our critics contend. It isn't purely capitalist, either. It is a new way. A third way. A more humane, trusting, productive, exhilarating, and, in every sense, rewarding way.

The purpose of work is not to make money. The purpose of work is to make the workers, whether working stiffs or top executives, feel good about life.

A high percentage of organisations develop a military rationale, whereby only a very small number of people make all of the decisions. There is little wonder, then, that people aren't keen to get out of bed and come to work on a Monday morning.

Large, centralized organizations foster alienation like stagnant ponds breed algae.

Human nature demands recognition. Without it, people lose their sense of purpose and become dissatisfied, restless, and unproductive.

We have absolute trust in our employees. In fact, we are partners with them.

It is not socialist, as some of our critics contend. It isn't purely capitalist, either. It is a new way. A third way. A more humane, trusting, productive, exhilarating, and, in every sense, rewarding way.