I believe that couture is not about shocking.

This is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey.

When I was young, especially when I was at school, I thought couture was about big gowns, big hats (that is couture as well, of course) - but my couture is about going near the clothes and having a look at the details. I like people to have a shock in a chic way.

Even at the beginning when I arrived at Givenchy, there were certainly people who supported me, but not everyone loved me. They were saying, "Why an Italian who acts Gothic?" Never mind the fact that Italy is one of the main exhibitors of Gothic art in the world. But it was like, "No, Italians should only do sexy!"

When I do a show I have such high emotion; the energy is amazing - but, people don't really see the details and the work and the experimentation that we, the designers, put into the clothes. With prêt-à-porter you're having a look.

I am close friends with Marina Abamovich, so I love strong, very aggressive political art. She is like a mom who wants to adopt me.

With couture you have faithfulness - people are faithful to you. In couture, you will see that the cut looks like a lace dress from a distance, but it's only when you get nearer you understand that it's layers of lace, hand stitched in a certain shape, all the work - the zips, the buttons, the hooks... it goes on.