This is why I decided to work with Nike, too, because it is even more mass-market than Givenchy and could make entry-price shoes and make people dream to be part of the journey.
Riccardo TisciI am super-Italian, not even European - Italian. And this is very precise. It's like houses. Over time they stabilize themselves in the terrain. I am still at the first step of a long staircase.
Riccardo TisciI don't have anything against homes for the elderly, but my mom, after having nine children, after all the sacrifices, living in an apartment - it gave me anxiety. Being the only male in the family, I said, "No I can't let this happen." Therefore I signed, because I wanted to buy a house for my mom. I started at Givenchy and the whole fashion world was saying, "Couture is finished." No, couture is not finished. Couture has changed - thank goodness.
Riccardo TisciIn the beginning, to be honest I was super-scared. I turned up and took a step back and said, 'I am here to learn,' and I feel the same today. I've got only to learn from these people because they have been doing couture for 30 or 40 years, so I keep learning every season.
Riccardo Tisci