A photographic portrait is a picture of someone who knows he's being photographed, and what he does with this knowledge is as much a part of the photograph as what he's wearing or how he looks. He's implicated in what's happening, and he has a certain real power over the result.
Richard AvedonCamera lies all the time. Itโs all it does is lie, because when you choose this moment instead of this moment, when youโฆ the moment youโve made a choice, youโre lying about something larger. Lying is an ugly word. I donโt mean lying. But any artist picks and chooses what they want to paint or write about or say. Photographers are the same.
Richard Avedon