To be in a video is a ridiculous thing. It's almost impossible to do it without any humour
Richard AyoadeI'm not a terribly social person, and so I have to really like people to work with them.
Richard AyoadeI only ever privately tell people stuff for the scene. And I often ask what they feel is right. Normally, by the time that we're filming, if it doesn't work, it always the script.
Richard AyoadeWith a live performance, you feel nervous because there's a sense it could do well or badly based on how well you are performing, whereas the only variable with a film premiere is technical, which invariably you have very little control over, whether the sound is good, whether the acoustics of the room are good.
Richard Ayoade