The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.

Suicide by carbon monoxide used to be done in the garage. Now, all you have to do is go to Mexico City and inhale.

Neighbours: the strangers who live next door.

Science Fiction: fairy tales for nerds.

The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.