The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more fun and satisfying. I have treated everyday as the University education I never had and think I learnt more about business and life than I would have at University in the process.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.

I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.

The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency.

I don't live my life thinking about "if only." I just try to think positively about the future. We'll never know for certain what would have happened if we'd gone to Iraq. The important thing is that we've got to do everything we can to prevent other wars.

Focus on your business strengths and keep its weaknesses away from the competition or public.

Protect your reputation. Don't be afraid of making mistakes.