The years I would have spent at University, I spent building Student Magazine and Virgin Records. For me that was far more fun and satisfying. I have treated everyday as the University education I never had and think I learnt more about business and life than I would have at University in the process.

Every great movement in the world starts with a tiny group of people who simply refuse to accept a situation.

A company is people … employees want to know… am I being listened to or am I a cog in the wheel? People really need to feel wanted.

The quickest way to become a millionaire in the airline business is to start out as a billionaire.

I doubt that I would have been successful in my career and happy in my personal life if I hadn't prioritized health and fitness. Staying active ensures mental preparedness and the courage to try new things. It helped me to stay focused on work but also to have fun and try new approaches and explore new places. That's the spirit behind Virgin Sport - we wanted to introduce fitness activities that are enjoyable, accessible and part of your overall lifestyle.

I am always working on the go. I have never had an office that I work out of and work has become intertwined with my personal life. Fortunately I am able to work from my home and can answer my e-mails in the morning, play tennis or kitesurf in the afternoon to keep fit and have meetings or phone calls in between.

Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.