Nobody would seriously describe a tiny child as a Marxist child or an Anarchist child or a Post-modernist child. Yet children are routinely labelled with the religion of their parents. We need to encourage people to think carefully before labelling any child too young to know their own opinions and our adverts will help to do that.

It is immoral to brand children with religion. 'This is a Catholic child.' 'That is a Muslim child.' I want everyone to flinch when they hear such a phrase, just as they would if they heard, 'That is a Marxist child.'

If it is solely an evolutionary convenience, there is really no such thing as good or evil.

There is economics in biology, nothing is free, everything has to be paid for, there are costs as well as benefits to everything in life, for example, there was never sufficient natural selection pressure to develop better eyes, individuals could earn other things like smiley smiles rather than waste energy & time on better eyes.

Granted, we may try to help our own family members because they share our DNA. Or help someone else in expectation that they will help us later. But when you look at what we admire as the most generous manifestations of altruism, they are not based on kin selection or reciprocity. An extreme example might be Oskar Schindler risking his life to save more than a thousand Jews from the gas chambers. That's the opposite of saving his genes.

When you plant a fertile meme in my mind you literally parasitize my brain, turning it into a vehicle for the meme's propagation in just the way that a virus may parasitize the genetic mechanism of a host cell.

We are survival machines – robot vehicles blindly programmed to preserve the selfish molecules known as genes. This is a truth which still fills me with astonishment.