An Internet meme is a hijacking of the original idea. Instead of mutating by random change and spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity. There is no attempt at accuracy of copying, as with genes - and as with memes in their original version.
Richard DawkinsThe odd thing about tradition is, the longer it's been going, the more people seem to take it seriously - as though sheer passage of time makes something which to begin with was just made up, turns it into what people believe as a fact.
Richard DawkinsDNA is ROM. It can be read millions of times over, but only written to once - when it is first assembled the birth of the cell in which it resides.
Richard Dawkins