I was brought up in a family which valued natural history. Both my parents knew the names of all the British wildflowers, so as we went walking the country, I was constantly being exposed to a natural history sort of knowledge.

Not a single one of your ancestors died young. They all copulated at least once.

Scientific truth is too beautiful to be sacrificed for the sake of light entertainment or money. Astrology is an aesthetic affront. It cheapens astronomy, like using Beethoven for commercial jingles.

If you were to actually travel around schools and universities and listen in on lectures about evolution you might find a fairly substantial fraction of young people, without knowing what it is they disapprove of, think they disapprove of it, because they've been brought up to.

If you look up at the Milky Way through the eyes of Carl Sagan, you get a feeling in your chest of something greater than yourself. And it is. But it's not supernatural.

Nobody would seriously describe a tiny child as a Marxist child or an Anarchist child or a Post-modernist child. Yet children are routinely labelled with the religion of their parents. We need to encourage people to think carefully before labelling any child too young to know their own opinions and our adverts will help to do that.

Indeed, organizing atheists has been compared to herding cats, because they tend to think independently and will not conform to authority. But a good first step would be to build up a critical mass of those willing to 'come out,' thereby encouraging others to do so. Even if they can't be herded, cats in sufficient numbers can make a lot of noise and they cannot be ignored.