I think there could be a very large number who are creationists by default. Those are the people I want to reach.

In true natural selection, if a body has what it takes to survive, its genes automatically survive because they are inside it. So the genes that survive tend to be, automatically, those genes that confer on bodies the qualities that assist them to survive.

Much as we might wish to believe otherwise, universal love and the welfare of the species as a whole are concepts which simply do not make evolutionary sense.

To describe religions as mind viruses is sometimes interpreted as contemptuous or even hostile. It is both. I am often asked why I am so hostile to organized religion.

Nobody would seriously describe a tiny child as a Marxist child or an Anarchist child or a Post-modernist child. Yet children are routinely labelled with the religion of their parents. We need to encourage people to think carefully before labelling any child too young to know their own opinions and our adverts will help to do that.

The body is a survival machine programmed to propagate the genes that reside inside it.

All animals are minor variations on a very particular theme.