We need to find ways to transform the more than 60 million service jobs, which make up 45 percent of U.S. employment, in the same way - rewarding workers financially, encouraging and empowering creative participation, creating professional communities, and so on. We can look to any number of new companies - from Zappos, to Starbucks, to American Apparel - for examples of how this idea might play itself out. We need to do more to make service jobs into higher-paying family-supporting jobs of the future.
Richard FloridaI call the age we are entering the creative age because the key factor propelling us forward is the rise of creativity as the primary mover of our economy.
Richard FloridaSnoop is a tour de force! It’s one of the smartest and most original books I’ve come across in a long time. I devoured it and then rushed over to clean up my desk and change my iPod playlist.
Richard FloridaWe have to acknowledge that we can't look to manufacturing or natural resources to drive growth like we have in the past. Human capital, talent, and knowledge are our most important resources now. Every city has hidden seeds of opportunity waiting to be nurtured. Places like Detroit, Cleveland, and Pittsburgh are among my favorite cities. They have great universities, clusters of innovation across a range of industries, and pools of innovative and creative talent to build on.
Richard FloridaWe are the only major developed nation that isn't investing meaningfully in high-speed rail, and I believe we're making a mistake. Transportation systems that are fast and efficient and environmentally clean are going to enable the formation of these new mega-regions, the heart of the spatial fix. We need to be able to accelerate the movement of people, goods, and services - the very movement of ideas, knowledge, and creativity - between our major population centers. We have to build these links.
Richard Florida