Every single human being is creative and maximizing that creativity is critical to happiness and economic growth. Economic growth is driven by creativity, so if we want to increase it, we have to tap into the creativity of everyone. That's what makes me optimistic. For the first time in human history, the basic logic of our economy dictates that further economic development requires the further development and use of human creative capabilities. The great challenge of our time is to find ways to tap into every human's creativity.
Richard FloridaAccess to talented and creative people is to modern business what access to coal and iron ore was to steel-making.
Richard FloridaNew Jersey boasts the highest percentage of passport holders (68%); Delaware (67%), Alaska (65%), Massachusetts (63%), New York (62%), and California (60%) are close behind. At the opposite end of the spectrum, less than one in five residents of Mississippi are passport holders, and just one in four residents of West Virginia, Kentucky, Alabama, and Arkansas.
Richard FloridaSnoop is a tour de force! It’s one of the smartest and most original books I’ve come across in a long time. I devoured it and then rushed over to clean up my desk and change my iPod playlist.
Richard FloridaWe need to find ways to transform the more than 60 million service jobs, which make up 45 percent of U.S. employment, in the same way - rewarding workers financially, encouraging and empowering creative participation, creating professional communities, and so on. We can look to any number of new companies - from Zappos, to Starbucks, to American Apparel - for examples of how this idea might play itself out. We need to do more to make service jobs into higher-paying family-supporting jobs of the future.
Richard Florida