Where a chunk of business is simple, the chances are that it is.

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity.

To be strategic is to concentrate on what is important, on those few objectives that can give us a comparative advantage, on what is important to us rather than others, and to plan and execute the resulting plan with determination and steadfastness.

If we did realize the difference between the vital few and the trivial many in all aspects of our lives, and if we did something about it, we could multiply anything that we valued.

Instead of expending time to train yourself not to be afraid of snakes, avoid them altogether.

What could you achieve that would make you proud, that no one else could do with the same ease?