Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it's time to retire from it. To move on. I want to suggest, therefore, that we begin to avoid cool now. Cool is a trick to get you to buy garments made by sweatshop laborers in Third World countries. Cool is the Triumph of the Will. Cool enables you to step over bodies. Cool enables you to look the other way. Cool makes you functional, eager for routine distraction, passive, doped, stupid.
Rick MoodyI judged about a zillion awards this year so Ive been reading a lot of books that just came out.
Rick MoodyMy suspicion is that this is an unavoidable human dilemma, that people will always want to avoid pain, to avoid those who are in pain, and so will be vulnerable to anyone or anything that seems to promise permanent avoidance.
Rick Moody