It's all still about having a good story. You have to have a good story as your anchor, as your main focus. So for me, personally, I just like to concentrate on writing the best book I can, and if there's other stuff that goes along with it, that's awesome, as long as the story is central.
Rick RiordanPiper leaned toward [Jason], her caramel braid falling over her shoulder. Her multicolored eyes made it hard for him to think straight. โAnd where is this place?โ she asked. โA . . . uh, a town called Split.โ โSplit.โ She smelled really goodโlike blooming honeysuckle. โUm, yeah.โ Jason wondered if Piper was working some sort of Aphrodite magic on himโlike maybe every time he mentioned Reynaโs name, she would befuddle him so much he couldnโt think about anything but Piper. He supposed it wasnโt the worst sort of revenge.
Rick RiordanIdentify the moral dilemma driving the novel. the successful novel will haunt a reader because it deals with some ethical or moral dilemma that makes the reader wonder what he or she would do in the protagonist's place.
Rick RiordanNow, come over here so I can pat you down." "But you don't have-" Percy stopped. "Uh, sure." He stood next to the armless statue. Terminus conducted a rigorous mental pat down. "You seem to be clean," Terminus decided. "Do you have anything to declare?" "Yes," Percy said. "I declare that this is stupid.
Rick Riordan