Notional is a production company with the DNA of an Internet company that makes content for everything.

Smaller stuff tends to get shared more frequently.

Viral videos arent just about being funny. Theyre about identity creation.

Notional is a production company with the DNA of an Internet company that makes content for everything.

National Lampoon lost its audience when it went from monthly magazine to bimonthly to quarterly to annual to just making movies.

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.