What you do, is you gradually become more and more experienced, and more and more realistic about dramatic tolerance, i.e. about how long the play should be.
Ridley ScottThere is an access to... people can now afford very high quality technology, where you can have a very good reproduction of a large picture on a large screen at home. People go out less. There's all kinds of reasons. I don't know that it's going to stay that way but, I think also, we've got to start making better movies.
Ridley ScottI was always amazed about how much I could finally squeeze into a thirty second commercial.
Ridley Scott