A lot of Christians have been taught a story that begins in chapter 3 of Genesis, instead of chapter 1. If your story doesn't begin in the beginning, but begins in chapter 3, then it starts with sin, and so the story becomes about dealing with the sin problem. So Jesus is seen as primarily dealing with our sins.
Rob BellWhat does happen constantly with all kinds of people I meet is they say "I had this encounter with Jesus, can you help me understand it..." The labels, more than ever, simply aren't big enough to contain what the cosmic Christ is up to in the world.
Rob Bell