But MTV relishes its vestigial role as a star maker, so every year it puts all its clout into making the VMAs the biggest, splashiest, loudest show-biz extravaganza of the year, honoring all this music for existing, after a year of paying barely any attention to it.
Rob SheffieldWhen I started out as a music journalist, at the end of the 1980s, it was generally assumed that we were living through the lamest music era the world would ever see. But those were also the years when hip-hop exploded, beatbox disco soared, indie rock took off, and new wave invented a language of teen angst.
Rob SheffieldThat's the secret of 'True Blood' - all the creatures that roam Bon Temps become a metaphor for our insatiable lusts and inner desires. Humans craving what they can't have and those secret appetites transforming them into beasts, or even killers.
Rob SheffieldJust as Bowie, Zeppelin, etc., became rock stars by remaking themselves in the image of the California girls, the Go-Gos became rock stars by pretending to be the Buzzcocks and the Sex Pistols. Jane Wiedlin always said her biggest influence was growing up in L.A. as a Bowie girl.
Rob Sheffield'Drive,' that's the one. I love dozens of songs by R.E.M., but that's the one, even though it took me 7 or 8 years to start liking it.
Rob SheffieldWhen I was a junior, my school introduced badminton, which was clearly a P.E. department ploy to get me away from the wrestling room, and it worked, since the first time I played badminton was like the first time I tasted sushi or heard the Beatles or read Wordsworth. This was a sport? This counted for gym requirements?
Rob Sheffield