Prefer what intuition whispers in your ear to what you have done and redone ten times in your head.
It is in its pure form that an art hits hard.
The most ordinary word, when put into place, suddenly acquires brilliance. That is the brilliance with which your images must shine.
Laugh at a bad reputation. Fear a good one that you could not sustain.
Cinematography, a military art. Prepare a film like a battle.
A too-expected image (cliché) will never seem right, even if it is.