Typography at its best is a visual form of language linking timelessness and time.
Robert BringhurstPopularity isn't just something that happens. You have to give something in exchange for it, and that's the dangerous part of the process.
Robert BringhurstIn a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspires to a kind of statuesque transparency. It's other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
Robert Bringhurst