Begin to free yourself at once by doing all that is possible with the means you have, and as you proceed in this spirit the way will open for you to do more.

The first essentials, of course, is to know what you want.

If you see yourself as prosperous, you will be. If you see yourself as continually hard up, that is exactly what you will be.

The great successful men of the world have used their imagination. They think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building - steadily building.

But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.

Desire is proof of the availability.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.