Think of things not as they are, but as they might be. Don't merely dream- but create.

The first essentials, of course, is to know what you want.

Always enter the conversation already taking place in the customer's mind.

Mind is all that counts.

But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.

Control your thoughts and you control your circumstance.

The first principle of success is desire - knowing what you want. Desire is the planting of your seed.