Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

See things as you would have them be, instead of as they are.

Your real self - the I am I - is master of this land, the ruler of this empire. You rightfully have power and dominion over it, all its inhabitants, and all contained in its realm.

You can do anything you think you can. This knowledge is literally the gift of the gods, for through it you can solve every human problem. It should make of you an incurable optimist. It is the open door.

Success is the sum of small efforts, repeated day-in and day-out.

You can do anything you wish to do, have anything you wish to have, be anything you wish to be.