Many investors prefer comfort, chasing what is popular and loved, rather than pursuing what is out of favor. The markets do not reward comfort.
Robert D. ArnottDiversify. But carve out 10 to 20 percent for the most unloved part of the market: emerging markets value.
Robert D. ArnottDesign a portfolio you are not likely to trade... akin to premarital counseling advice; try to build a portfolio that you can live with for a long, long time.
Robert D. Arnott