Many investors prefer comfort, chasing what is popular and loved, rather than pursuing what is out of favor. The markets do not reward comfort.
Robert D. ArnottDesign a portfolio you are not likely to trade... akin to premarital counseling advice; try to build a portfolio that you can live with for a long, long time.
Robert D. ArnottWhatever is cheap became cheap by treating us badly in the past, but is priced to deliver superior returns.
Robert D. ArnottHistory teaches that when valuations are extreme, "mean reversion," a move towards historical norms, is likely. Once value stocks turn, the recovery can be fast and intense.
Robert D. Arnott