The one thing I always talk about in terms of restaurants is consistency. I think that's what we love about the vodka, is that it's consistent. It's consistent in its pureness and that's how I tie it to restaurants. When I think of a good restaurant, it's where the food has been consistent; there's always a consistency.
Robert De NiroI always tell actors when they go in for an audition: Don't be afraid to do what your instincts tell you. You may not get the part, but people will take notice.
Robert De Niro