Creators understand that their emotions are not necessarily a sign of the circumstances. They understand that in desperate circumstances they may experience joy, and in jubilant circumstances they may feel regret. They know that any emotion will change. But because emotions are not the centerpiece of their lives, they do not pander to them. They create what they create, not in reaction to their emotions but independent of them. On days filled with the depths of despair, they can create. On days filled with the heights of joy, they can create.

Creating is no problem - problem solving is not creating.

Creators start at the end. First they have an idea of what they want to create. Sometimes this is idea is general, and sometimes it is specific. Before you can create what you want you want to create, you must know what you are after, what you want to bring into being.

You cannot create what you want by moving away from what you don't want.

In business, what distinguishes leaders from laggards and greatness from mediocrity is the ability to uniquely imagine what could be.

You want what you want, whether or not you think you can have it.

The way you activate the seeds of your creation is by making choices about the results you want to create. When you make a choice, you mobilize vast human energies and resources which otherwise go untapped. All too often people fail to focus their choices upon results and therefore their choices are ineffective. If you limit your choices only to what seems possible of reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.