It takes courage to step out of the line marked 'security' into the line marked 'risk.'
Robert G. AllenHow many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case.
Robert G. AllenNo matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
Robert G. Allen