The biggest challenge for newspapers has been that the public has far more choices for news, information, and diversion than in the past.

Even non-commercial media rely on transferring cost to users through licence fees, donations from listeners, viewers, or readers, or grants from companies and foundations that have wrestled their funds from the public in some form of earlier commercial activity.

The biggest challenge for newspapers has been that the public has far more choices for news, information, and diversion than in the past.

It is usually a mistake to reject something merely because it has been tried before and didn't work.

Charging for news online won't work if what is provided is the same as is available elsewhere.

Merely transferring the content of existing newspapers online and expecting payment won't work because they are two separate business concepts.

What most news people don't comprehend is that most of the public are not heavy information seekers - unlike journalists and the smaller portion of the population that is socially, politically and economically active.