In a society where the roles everyone plays are obvious, the refusal to conform to any standard will excite interest. Be both masculine and feminine, impudent and charming, subtle and outrageous. Let other people worry about being socially acceptable; those types are a dime a dozen, and you are after a power greater than they can imagine.
Robert GreeneIt's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneNo moment is wasted if you pay attention and learn the lessons contained in every experience.
Robert GreeneThe idea of social performance, that we're always performing identities, is something I got fairly obsessed with. I think it's probably because I am a person who went to 15 different elementary and middle schools. I moved all the time, often having to run out in the middle of the night because my mom couldn't pay the bills. There were schools where I'd be the poor loser kid. There were schools where I'd suddenly be the smart kid or the cool kid, although that was very seldom.
Robert Greene