Creative Endeavors are by their nature uncertain.

You want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.

When someone is not there all the time it gives us space to think about them. Your job in influence and persuasion is to get the other person to think about you or your product without you forcing yourself upon them or without you making them think about you.

I have the point that everybody essentially have these unique set of DNA you have. There's something different about you genetically. You are unique is what I am trying to say - the combination of experiences and emotions you have felt are never repeated.

In some ways, the documentary form is a kind of trap and so is societal norms.

News makes things black and white. Documentary filmmaking should do the opposite.

Ethics and power are separate. Ethics and morality. I think life would be miserable if there weren't some kind of code that people operated by, but history is full of many, many people who have gotten power by very unethical means, and people who were very ethical, who get no power, people who have the most brilliant, lovely, wonderful, nice intentions and bring about horrible things in the world because they don't know how to play the power game.