When someone is not there all the time it gives us space to think about them. Your job in influence and persuasion is to get the other person to think about you or your product without you forcing yourself upon them or without you making them think about you.

What will seduce a person is the effort we expend on their behalf, showing how much we care, how much they are worth. Leaving things to chance is a recipe for disaster, and reveals that we do not take love and romance very seriously.

Trouble can often be traced to a single strong individual — the stirrer, the arrogant underling, the poisoner of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them — they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of the trouble and the sheep will scatter.

Be relentless in your pursuit for expansion.

I am impressed when I go on the internet and see a lot of young people who've been influenced by the books, or I meet someone who tells me how it has changed their life. To me, that is much more real than sales figures.

True genius, in strategy or anywhere, lies in self-control, self-mastery, presence of mind, fluidity of thought.

No one is really going to help you or give you direction. In fact, the odds are against you.