It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneA lot of the things that involve power on the highest levels sometimes involve the darker side of human psychology. People can be very passive aggressive or they can be aggressive and they can conceal their intentions. There's this world that exists that nobody writes about or describes it's like a dirty little secret or taboo.
Robert GreeneMost people have no sense of self-awareness. They're not aware of what they really want. They knew it when they were younger but then as they get older they listened to parents, they listened to peers and they think that, for instance, money is the most important thing when it really isn't.
Robert GreeneYou can die from someone else's misery — emotional states are as infectious as diseases. You may feel you are helping the drowning man but you are precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.
Robert Greene