You want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.

You must bear in mind that each law is circumstantial. It does depend on the circumstances.

Even if it's a "talking head documentary" about a social movement or something along those lines, I've always thought of editing the timing and the sense of the piece for the theatrical experience.

I've always been kind of a strategic thinking person - I love sports for instance, but my interest in sports is 'cause I love watching strategy in action or playing it. I'm not into the drama so much, of the physical action. I'm interested in the coach and how he's strategizing.

Fear creates its own self-fulfilling dynamic- as people give into it, they lose energy and momentum. Their lack of confidence translates into inaction that lowers confidence levels even further, on and on.

A few years ago, for my birthday, Sean Price Williams said, "I'll give you one free day of shooting." He shot Kati with an I and co-shot Fake It So Real. While we've always worked together, I didn't want him to do it for free, so he cashed in his birthday chip and came for this one day.

What's good for me is certainly not good for other people.