It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneIt looks like I had the most irrelevant education than anybody in the planet could have.
Robert GreeneI believe that everything happens for a reason, and what seems bad at first might in fact be something of a blessing.
Robert GreeneThere's physical adversity, that if you are someone that likes exercise like I do, I exercise everyday. When you exercise, there's pain involved and so you're putting yourself through adversity in that situation. It's never totally pleasurable and there are moments where it's kind of boring or painful and you know that in doing that, you're making your mind and body tougher and more resilient. So must be able to deal with the boredom that happens in life.
Robert GreeneThe idea of social performance, that we're always performing identities, is something I got fairly obsessed with. I think it's probably because I am a person who went to 15 different elementary and middle schools. I moved all the time, often having to run out in the middle of the night because my mom couldn't pay the bills. There were schools where I'd be the poor loser kid. There were schools where I'd suddenly be the smart kid or the cool kid, although that was very seldom.
Robert Greene