Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.
Robert GreeneThere's spatial intelligence. they're, which end up being, people going into math or music. there's mechanical where you work well with your hands. There's an intelligence with language that would lead someone into writing. So it's not necessarily that you're six years old and you know you're going to be a lawyer Or you're going into tech startups or computers. It's something more elemental than that. It's that this is a skill, a way of thinking that comes naturally to me that I was drawn to and it was very clear in childhood.
Robert GreeneIf you want to be powerful in life you have to enjoy the process. You have to get pleasure out of making the thing that you're making. There has to be that kind of purpose behind it. If your purpose is simply gaining power, if that becomes your end in life then you end up sort of destroying yourself because you lose the sense of detachment that's very necessary.
Robert GreeneNo one's really taking it seriously enough, being more kind of careful and cautious in planning your life out and trying to reach a goal. It takes a great deal of effort - and this cannot be taught.
Robert GreeneNobody that I know really likes the feeling of having no power and not being able to influence people. But most of us aren't too conscious of what we are trying to do and get that control and that power so people end up sort of playing all kinds of unconscious manipulative games or they're sort of half aware, they have an idea of a strategy or goal they want to use and they think about it. But then in the heat of the moment, it kind of all flies out the window.
Robert Greene