It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.
Robert GreeneAnimals behave in set patterns, which is why we are able to hunt and kill them. Only man has the capacity to consciously alter his behavior, to improvise and overcome the weight of routine and habit.
Robert GreeneAh! what is love! It is a pretty thing, As sweet unto a shepherd as a king, And sweeter too; For kings have cares that wait upon a crown, And cares can make the sweetest love to frown.
Robert Greene