The most common mistake we make as teachers is attempting to tell our students too much.
Robert H. FrankThe link between rational individual behavior and collectively desirable outcomes is extremely tenuous.
Robert H. FrankWhen the rich build bigger, they shift the frame of reference that shapes the demands of the near rich, who travel in the same social circles. Perhaps it's now the custom in those circles to host your daughter's wedding reception at home rather than in a hotel or country club. So the near rich feel they too need a house with a ballroom. And when they build bigger, they shift the frame of reference for the group just below them, and so on, all the way down.
Robert H. FrankThe most glaring deficiency in traditional economic models is that they completely ignore the role of context in evaluation.
Robert H. Frank