Ephemeralization means the ability to do everything with nothing, or leverage, or doing more with less. So, as a businessman, I'm constantly ephemeralizing, figuring out how I can do more and more for less and less.
Robert KiyosakiLook at the world of books nowadays. People just download books. They don't go to a bookstore. Amazon is wiping out Borders and Barnes and Noble. Those are brilliant examples of ephemeralization doing more with less at a better price.
Robert KiyosakiRule One. You must know the difference between an asset and a liability, and buy assets. An asset is something that puts money in my pocket. A liability is something that takes money out of my pocket.
Robert Kiyosaki