There is an evil tendency underlying all our technology - the tendency to do what is reasonable even when it isn't any good.

The real ugliness lies in the relationship between people who produce the technology and the things they produce, which results in a similar relationship between the people who use the technology and the things they use.

Absence of Quality is the essence of squareness.

To live only for some future goal is shallow. It's the sides of the mountain that sustain life, not the top.

When you look directly at an insane man all you see is a reflection of your own knowledge that he's insane, which is not to see him at all.

Care and Quality are internal and external aspects of the same thing. A person who sees Quality and feels it as he works is a person who cares. A person who cares about what he sees and does is a person who’s bound to have some characteristic of quality.

A culture that supports the dominance of social values over biological values is an absolutely superior culture to one that does not, and a culture that supports the dominance of intellectual values over social values is absolutely superior to one that does not.