Care and Quality are internal and external aspects of the same thing. A person who sees Quality and feels it as he works is a person who cares. A person who cares about what he sees and does is a person who’s bound to have some characteristic of quality.
Robert M. PirsigIf someone's ungrateful and you tell him he's ungrateful, okay, you've called him a name. You haven't solved anything.
Robert M. PirsigA culture that supports the dominance of social values over biological values is an absolutely superior culture to one that does not, and a culture that supports the dominance of intellectual values over social values is absolutely superior to one that does not.
Robert M. Pirsig